AT A GLANCE
- COMPANY
A global biopharmaceutical leader - INDUSTRY
Life Sciences - ROLES
Process engineers, microbiology lab specialists, biomedical research and development specialists
The TrueBlue Family of Brands
Enhancing employer brand awareness and recruitment marketing for a global biopharmaceutical leader
Estimated Reading Time: 1 minute 30 seconds
20 hard-to-fill roles targeted in campaign
Talent Pipeline support for up to 60 roles
All campaign assets delivered in the French language
Our client is a global biopharmaceutical leader committed to improving the lives of people living with severe neurological and immunological conditions. The company is powered by 9,000 people from its headquarters in Belgium and across nearly 40 countries worldwide.
When our client established a new production center in Belgium, they sought to attract and engage qualified industry professionals in the area. They partnered with the talent advisors at TrueBlue on a project that would build employer brand awareness and amplify talent attraction efforts in the region.
We developed a series of films, recruitment marketing materials and channel strategies targeting qualified candidates for 20 niche, hard-to-fill roles, including process engineers, microbiology lab specialists, and biomedical research and development specialists. All materials were delivered in the French language. Campaign assets could be leveraged to develop a talent pipeline for up to 60 roles over the span of a few years, providing additional value beyond the scope of the project.
TrueBlue is The People Company®.
We connect people and work so you can improve patients’ lives.