Attracting qualified candidates to fill niche process engineer, microbiology lab specialist, and biomedical R&D roles

TRUEBLUE CLIENT STORY

Attracting qualified candidates to fill niche process engineer, microbiology lab specialist, and biomedical R&D roles

AT A GLANCE

  • COMPANY
    A global biopharmaceutical leader
  • INDUSTRY
    Life Sciences
  • ROLES
    Process engineers, microbiology lab specialists, biomedical research and development specialists

The TrueBlue Family of Brands

Enhancing employer brand awareness and recruitment marketing for a global biopharmaceutical leader

20 Roles

20 hard-to-fill roles targeted in campaign

60 Roles

Talent Pipeline support for up to 60 roles

French

All campaign assets delivered in the French language

Our client is a global biopharmaceutical leader committed to improving the lives of people living with severe neurological and immunological conditions. The company is powered by 9,000 people from its headquarters in Belgium and across nearly 40 countries worldwide.

When our client established a new production center in Belgium, they sought to attract and engage qualified industry professionals in the area. They partnered with the talent advisors at TrueBlue on a project that would build employer brand awareness and amplify talent attraction efforts in the region.

We developed a series of films, recruitment marketing materials and channel strategies targeting qualified candidates for 20 niche, hard-to-fill roles, including process engineers, microbiology lab specialists, and biomedical research and development specialists. All materials were delivered in the French language. Campaign assets could be leveraged to develop a talent pipeline for up to 60 roles over the span of a few years, providing additional value beyond the scope of the project.